This assignment requires us to show five companies and their active social media accounts. Being that my interest is in the book publishing industry, I would like to focus on several companies that are in my industry.
Simon and Schuster - Book Publishing Company that is part of the "Big Six" publishing companies of the world. They currently have a Facebook, Twitter, Google Plus, Instagram,Pinterest account linked from their company page.
Amazon is one of the largest distributors of books and ebooks in the world. For as large as they are, their home page does not display their social media presence as easy to find. With a little digging, I was able to find their Twitter, Facebook, Pinterest (which is a rather weak platform compared to their other social media platforms) LinkedIn, a fairly moderate Tumblr, and of course, YouTube.
Hachette Book Group is another of the Big Six publishing companies, and also happens to be in negotiations with Amazon over the price of their eBooks sold on Amazon. For such a global company, they only feature links to their Facebook, Twitter, and Youtube. Interestingly enough, these social media links go to pages on their website that have plug ins for the social media platforms. This is smart because it keeps traffic on their website.
Barnes and Nobel is also in the fray with Amazon and Hachette, trying to keep pace with their nook and book stores. They keep a very limited social media platform that can be accessed through their website for both Facebook and Twitter. The nook also has its own Facebook and Twitter as well. Both platforms look to be very well synced.
The last and most interesting competitor among the book industry is a new kid on the block called Oyster, an eBook distribution company that functions similar to Nextflix in terms of monthly subscriptions for unlimited books. They keep a modest social media presence on Facebook and Twitter as well.
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