Target Market for Project

Using My Own Business

I will be using my own business for the project for the class. My company is Social Publishing House, an ebook publishing that uses the group collaborative approach to creating novels that benefits the author and the team producing it. The company is entering is second year and I am working very hard on establishing my first few authors.

Target Market

I have a very specific target market for what a book buyer is. In terms of writers, this demographic is very hard to pin down. But, it is assumed that those who read often are more likely to be writers (good writers that is). Thus, I have priced together some information from various consumer reports and articles from reputable sources. This is what I found: 

-          Gender: Female

-        Age: Between 36 and 45 (average age 42)

-        Income: $50,000/ year

-        Ethnicity: White/Caucasian

-        Location: North eastern United States or areas with inclement weather

-        Family: Married with two to three kids. Recent empty nester or kids of high school age.

-        Interests: Romance, Memoirs, children’s books

-        Writes: Romance and memoir books.

-        Occupation: Homemaker/Teacher

-        Education: College Degree

         Additional Information: 

Republican/Conservative

Wants to be the next E.L. James

Most likely to self-publish

Most likely started writing seriously within the last two years

Reads 10 to 20 books a year

 Probably overweight/non athletic