I've been using Google Analytics for a long time now with my business, and I've been able to monitor the long term trends over time. There are some very direct things I've learned about inbound traffic and what it means by using this system. Here is what I have observed.
Social Media Works
When I post to social media, regardless if its a link to my own web page or not, it will bring more traffic. Getting your company on the news feed of others will make them wonder about you and give them the opportunity to go to your website.
Photo paint a bad picture
I have a post with a photo of a vampire in it, clearly explaining why people need to stop using vampires in their novels. And lo and behold, traffic started to pour in. But I could see that it was not because of the in length article I wrote, but because of google searches for pictures of vampires. Therefore, you have to be careful about associating a photo with your post and it inflating the kind of traffic you get to your site.
Flow
There are advance features in there that let you see what the flow is of where people go once they land on your site and how many drop offs you get. The drop off rate is the most important number you need to be looking at. If most people drop off after the first post, you need to figure out how to keep them engaged.
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