And now we are going to talk about all those lovely changes and the pain... I mean wonder', of what analytics can do for your mental health... and business.
Step 1 - Overwhelm yourself
When you first get analytics, you're going to find that there are a massive amount of tools, ways to organize information, and burry yourself with numbers and facts. Most of those tools will just make your head spin and it will take some time to settle before you can see straight.
Step 2 - Look at Behavior
In the behavior section, the most important thing you need to find is what people are looking at and what people are engaged with. Look at "site content" and "all pages" and you will get a list of how many page views you are getting for particular pages. This is especially effective when you have a blog post and want to see how much traffic each blog post is getting you.
Step 3 - Look at Landing Pages
In the same column under behavior and near "all pages" and find "landing pages". This is going to help you understand where your traffic is coming from and what they are landing on first. This is extremely important because you'll want to make sure those pages have calls to action or lead them to other pages on your site. Focus sprucing those things up.
Step 4 - Acquisition
Look under the Acquisition tab and find "All Traffic". This is going to tell you exactly where all your traffic is coming from. Weather that be an inbound link for a website, blog, or social media site, its going to show it. When you do get that influx of people from that site, think about how many came in and how you can foster the relationship with that website to have them keep posting.
Step 5 - Leave it along
If you start looking at anything else, your head is going to start spinning and possibly explode. Just worry about how much engagement you are getting per post and fostering relationships with those that help spread your site.
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