Twitter is a powerful tool for business. Although most would say that Twitter is for people to follow celebrities and post what they had for breakfast, its actually much more than that.
Finding Connections
I looked for people who are in the publishing industry and write about publishing. Specifically, I look for people who are talking about the Amazon vs Hachette ordeal that is taking place and rocking the price of eBooks. So I searched "Amazon vs Hachette" and found several articles written about the topic. I looked to the authors of those articles then found them on twitter and started to follow them.
I found about a half dozen authors who write for Digital Book World, Huffington Post Books, and the New York Times. Some of these individuals even started to follow me back.
Lists
I created two different lists: One for the major ebook distribution companies and publishing companies out there, then one for some of the major writers in the industry that I just described above. This helps me keep things organized in several ways. For example, when I want to see what tactics and books that these publishing industries are doing currently, the list allows me to get a good glance on their activity in the last few hours. With the list for the major writers, this allows me to see what the reaction to these promotions and books is and see how it is shaping the industry.
Lists for Goals
Creating lists helps to keep things organized by keeping a finger on the pulse of companies, competitors, and trends in the industry you are operating in. This way, you can easily look at what is going on and get the most up to date information you can about what others are doing. This helps you daily gather intelligence to make decisions about your own company.
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