Week 8 - Businesses Similar to Mine

Major publishing houses of the book publishing industry use very quiet tactics to promote themselves. Their main efforts are in promoting their individual authors and their work, thereby driving interest and revenue into their company.

As these large companies focus on branding themselves quietly through their main authors and stay behind the scenes, we will take a look at social media accounts for two of the largest book producers on the planet: Penguin and Random House.

Penguin

Penguin maintains an active Tumblr account. They focus on displaying the covers of the books that they produce. Although some of the book covers are simple, they actively display the Penguin logo on all covers. Due to the fact that they mostly rely on words for their actual product, displaying the visual part of the covers is essential and is a great way to draw in audiences

Random House

The Titan of the book publishing industry, Random House uses a variety of media that include a very under used social media tactic, GIFs. They also have, dispersed throughout their platform, images of the covers of their books that they sell along with antidotes by the authors. Interlaced with those are promotions and calls to action. 

Visual Social Media for Social Publishing House

The use of visuals for Social Publishing House is very difficult in the beginning. This is a book production company, which focuses on the written word and prose. Photography and visual arts are not my forte. However, in order to draw in attention to the company, we have to have some type of image based content. Therefore, the best of both worlds is to exist on Tumblr, where the target market is most likely to read content as well as engage with visuals. 

Here is the Tumblr Account use for Social Publishing House. It has been connected with the Facebook page.