Week 8 - The Visual

Images are the most powerful thing you can use to enhance traffic and engagement on social media. As the social media world has evolved, there are four major platforms that focus almost entirely on the visual, and they are now holding most of the sway and power for a business.

Right for my brand

For Social Publishing House, the use of images is difficult. As a book publishing company, the target market is mostly for individuals who take time to read articles and posts. However, the stopping power of an image still appeals to these readers, the fact is that reading mostly takes place in the imagination. 

Despite this case, using visuals to attract readers is still important. And the images could be used as a stopping power to draw in people to read what is posted on social media. Here are the four visual networks and how they relate to the brand of Social Publishing House

YouTube

This is a video based social media network and rely on video production methods. Videos are almost the complete opposite of the production of books, which can pose a problem if I were to use this site mainly to promote the company. There are ways that this platform could be used to draw traffic to the brand, such as the creation of commercials associated with particular books that are produced, or small commercials that talk about the brand. But outside of that, and for the start up phase for my company, it is not the most effective platform. 

Instagram

This social media behemoth is on the rise and is quickly becoming the choice of millennials and generation Z. Due to the younger target market and the fact that this platform is completely photo based, this area would not be an effective area for developing the brand of Social Publishing House. The target market is much older (35 to 45). Additionally, users are going to be more visually based than they are creative based, meaning that people who read are less likely to be on these platforms. 

Pinterest

This platform is more promising due to its target market and sharing ability that focus around products. The clientele is mostly affluent women who are in the target market range for Social Publishing House. They will make boards and pin products that they want in the future. Some of those include the covers of books that they want to read. So, this is an ideal place to start marketing the brand of Social Publishing House and the promotion of its books. 

Tumblr

This last platform is the most effective one to spread the brand of Social Publishing House. Although this is an area where individuals share photos and videos, it is also blog based. Articles and written work permeate through the feed. The target market also excises on this platform, and many of them are also writers as well. Social Publishing House will build the brand in this area and recruit its writers from this platform.